All businesses can agree that design thinking is a key ingredient in the recipe for successful innovation. It covers the cognitive, strategic, and practical procedures needed to generate ideas and turn them into effective implementations. And it all starts with empathy – the ability to understand the experiences and needs of customers, colleagues, and stakeholders.
Effective design thinking should go through five clear phases; empathize, define, ideate, prototype, and test. Here’s why the role of empathy is so important.