The elements of the Kickbox method

The various elements of the Kickbox methodology enable employees to become innovators by providing them with the necessary tools to realize and execute their ideas.

Method Toolbox

The Method Toolbox is a physical box that contains various gamified tools like the KICKBOOK to make innovation fun and tangible. This innovation toolkit is distributed to each employee to enable a hands-on experience of the innovation process.

Photo of open KICKBOX.


The KICKBOOK guides employees through the Kickbox methodology. It presents information in a simple and engaging manner, making it fun to read and apply. It offers clear direction on the current stage of the idea management process and outlines the next steps to take.

Person looking through KICKBOX.


Actionable templates, maps and canvases help the Innovators to navigate their innovation journey, from a raw idea to a Proof-of-Concept (PoC) all the way to idea implementation.



Enable your employees to start their innovation journey and provide them with a working time voucher, a virtual project budget usable on the Innovation Platform, motivational stickers, and more.

Point 4 (Option A)
Karel van Eechoud, Senior Innovation Manager at Implenia
Karel van Eechoud
Senior Innovation Manager
"The decentralized KICKBOX approach was effective at generating new ideas, and also helped to engage our people making us more attractive as an employer."
Gabrielle Benjamin, Innovation Leader at Roche
Gabrielle Benjamin
Innovation Leader
F. Hoffmann-La Roche
"Handing our employees a physical toolbox was a great ritual to get going and showed that we are serious about this innovation thing."

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'Innovation' is often used as a fuzzy buzzword, and by using a Physical Toolbox it makes the concept tangible. Additionally, the gamified approach helps to engage employees of all hierarchy levels, ages and backgrounds.

Every business is unique, and these differences are taken into consideration by tailoring the Physical Toolboxes suited to the needs of our customers. 

The only thing that always remains the same is the KICKBOOK in the RedBox phase. The reason for this is the book’s universally applicable principles that resonate with a broad audience. 

Mark Randall, serial entrepreneur and former VP of Creativity at Adobe, is the inventor of the Kickbox methodology. 

 After selling his startup to Adobe, he realized that innovation works differently in bigger companies. In 2014, he came up with the innovation toolbox concept and open-sourced the very first version of the ‘Adobe Kickbox’. 

Today, Mark is a strategic advisor to the rready team and actively supports the further development of our flagship product, KICKBOX.