ZF: Customer-Focused Innovation in a Disrupted Industry With KICKBOX
“We are in the automotive industry, and we are in the middle of a big disruption. And to win in the future, to still be there in the future, we need to change our way of thinking.”
Manuel Leichtle, Digital Entrepreneur at ZF
ZF Friedrichshafen has been in the automotive systems business for over 100 years and has around 150,000 employees in almost every region of the world, including Europe, North and South America, and Asia. With an organization like that, changing long-held viewpoints and established ways of doing things is no small task.
But for Manuel Leichtle from ZF’s Innovation Factory, change isn’t an option—it’s a survival skill. He’s seen the new trends forming in the automotive industry and doesn’t expect things to slow down any time soon. That’s what led him and his colleagues to use the KICKBOX methodology—a proven system for innovation.
“While KICKBOX offers additional top-down innovation capabilities through the...