Modern companies are now forced to embrace digitization and should place an added emphasis on updating customer interactions.
Digital transformations have dramatically changed business landscapes in recent times, forcing companies to rethink their approach to innovation, not least due to the way it has reshaped consumer interactions.
Research suggests that global digital transformation spending for this year will top $6.8 trillion, which emphasizes the need to embrace change. To cultivate mature digital companies, organizations must first understand the impact that the shift towards digital consumer interactions has caused. Here’s all you need to know.