The KICKBOOK gives you a proven method to:
- Uncover high-impact problems worth solving
- Test ideas with real customers—before big investments
- Build business cases that win internal buy-in
- Avoid wasted time, budget, and credibility
What’s inside?
- Practical innovation framework
- Worksheets, tools, and guided steps across 5 phases: Problem → Solution → Concept → Convince
- Real-world examples (e.g. Dropbox) and innovation best practices
- Exercises to help you validate ideas fast and with evidence
- Templates for interviews, customer discovery, smoke tests & more
Want to see it in action?
The KICKBOOK is part of rready’s global innovation movement. Thousands of employees at Fortune 500 companies like Swisscom, Implenia, and Tetra Pak have used these tools to launch successful bottom-up innovations — from process improvements to entirely new business lines.
