Whether or not you think you need a UX (user experience) strategy to conduct business, you have customers and they are King! Learn to refine your interactions with customers until they become effortless. Design thinking can help structure your iterative innovation processes to focus your efforts on satisfying the customer while balancing technical feasibility and economic viability.
The business landscape shifts like sand, from one day to the next a product can go from sought after to irrelevant, do you even know what a fax machine does? Innovation and intrapreneurship have become crucial elements for organizations aiming to stay competitive and relevant. At the heart of these concepts (innovation and intrapreneurship) lies "design thinking," a new (or maybe old) way to “solve problems and create world changing innovations."