It’s 2023, and everyone understands the need to innovate. Right? Sigh. Wrong. Sometimes, it takes a little push to get upper management to realize your company’s true potential—which lies firmly rooted in innovation. No matter what industry your organization belongs to, the chances are high that you’ve seen the ramifications of missed innovation opportunities. For example, notable companies like Blockbuster and Nokia have moved on to that great market in the sky. Even with Blockbuster's unparalleled snack aisle and Nokia's Snake game, they succumbed to the failure to innovate and died. RIP. Let’s talk about what you can do to ensure your business doesn’t meet a similar fate.