As a business leader, it’s imperative that you’re able to motivate employees and sustain engagement. It should really be considered the most valuable skill if you ask us.
Employee engagement, not to be confused with satisfaction, is the emotional commitment an employee has to their company. It’s about how much employees care about their work and reaching company goals. That’s not to say they won’t be satisfied while they’re engaged, but keep in mind that satisfaction doesn’t necessarily mean engaged.
Keywords: Motivation and commitment.
According to recent research, 71% of leaders worldwide understand that employee engagement is critical to a company’s success. That’s great! And 69% of employees say they’d work harder if they were engaged. But they’re not.
If your employees come to work disengaged, feeling like their job sucks, you need to make a change, fast—assuming you plan on having a successful business. If you're planning to have an unsuccessful business, you have definitely come to the wrong place.
Employee engagement is critical, vital, necessary, and a ton of other similar words, and because we’re so nice, we’re going to tell you why employee engagement is important.
Businesses with engaged employees tend to be more successful than those without. We've covered that. Now we’ll provide you with the validity of our argument. Even if you already agree with us, you’ll still want the inside scoop. Take a look at the top four reasons why employee engagement is important within your company.
When team members move on, it's expensive, inconvenient, and a significant loss to your company in one way or another. Of course, employees come and go, that's inevitable. Life happens, things change, and sometimes moving on is the only option.
But you must differentiate the inevitable from disengagement. When employees can’t use their strengths, express creativity and ambition, or don’t feel valued, they’ll likely walk out. Why would they stay? A lack of appreciation for your efforts is a shitty feeling.
Engaged employees don't have a reason to seek out other work. If they're committed and feel valued and appreciated, they'll remain loyal to your company. They are also 87% more likely to remain at their current jobs because they:
Aside from maintaining enough staff, employee retention offers other benefits, too.
The workplace is no longer expected to be a punch-clock, do your work, and go home type of environment. That culture just doesn't work as well as it used to 40 years ago. Today, work is a place where employees want to actively participate, find fulfillment, and grow. We understand that different industries have different requirements and expectations, but there's always room for innovation.
Employees engaged in what they do tend to foster a positive, creative work environment for everyone around them, making it easier and more enjoyable to work side by side. An innovative culture gives all employees a chance to be heard and the motivation to reach beyond their expectations, which is the focus of employee engagement.
An improved culture can be considered one of the main starting points for employee engagement in the workplace. And the good news is, anyone can make the switch. So whether you're bursting with creativity or holding tight to the "old ways" of doing things, there are experts that provide innovation as a service with top-notch technology to support you.
So, what can an innovative culture do for you?
Engaged employees are driven, focused, and attentive to current and future business goals. Finding ways to engage employees, whether that means giving them a new challenge or more responsibilities, means you’re also finding ways to boost productivity.
Increased productivity typically leads to lower costs and increased revenue. Engaged employees are 44% more productive than just satisfied coworkers. Naturally, more productivity translates to improved work quality, as your teams are focused and more motivated to do their best.
This also improves the quality of work that's being done across departments. The productivity and positivity it creates can lead to improved work quality. When the quality of work increases:
Engaged employees often provide a higher level of service, which translates to higher customer satisfaction. These positive experiences are typically when team members are passionate about their job and motivated to do their best, especially when interacting with customers.
That passion can quickly spread to consumers who feel your company genuinely values them. And as always, happy customers bring a company success.
Likely the most beneficial aspect of employee engagement and customer satisfaction, here are only some of the possible advantages:
Leaders need to view employee engagement as a strategic business objective. Engagement, going to the heart of the workplace relationship between employee and employer, can be a key to unlocking productivity and transforming many people's working lives, for whom Monday morning is a shallow point of the week. So disrupt the dullness—get innovative and engaging!
rready is built on the foundation of supporting clients in creating innovative cultures that drive employee engagement. You want to give your employees a purpose and the chance for their voices to be heard, and we can help. Our innovation services and software have been helping clients to unleash employee ambition and give everyone the power to share ideas to create the next big thing. Now that you know why employee engagement is important and you are rready to drive employee engagement in your business, contact us today.Get started today
Then it’s time to engage your employees and unleash the creativity from within. Our innovation solutions drive the inspiration employees need to do their best work. Together we can build a strong, lasting cultural change for your business, bottom-up. What are you waiting for?Get started today