Being the biggest player in a certain market is no assurance for any company in the 21st century. What does your company need to ensure sustainability and success?
If a tree stops growing [changing, developing, advancing], it starts dying. Trees need sunlight, water, and good soil to grow and be healthy. If your innovation efforts are like a living organism, growth must be evident through all seasons. Yes, even winter (roots often stretch in the cold).
Here are some ingredients you can add to your program to guarantee growth and impact across the whole organization: