The Vital Growth Ingredients

Being the biggest player in a certain market is no assurance for any company in the 21st century. What does your company need to ensure sustainability and success?


If a tree stops growing [changing, developing, advancing], it starts dying. Trees need sunlight, water, and good soil to grow and be healthy. If your innovation efforts are like a living organism, growth must be evident through all seasons. Yes, even winter (roots often stretch in the cold).

Here are some ingredients you can add to your program to guarantee growth and impact across the whole organization:

3 Key Ingredients for Growth

1. Sunshine: Building a Growth Mindset

Sunshine makes trees grow, and a growth mindset enables intrapreneurs reach their potential. Companies that nurture a growth mindset prioritize learning and improvement over perfection. This mindset encourages employees to embrace challenges, view failures as learning opportunities, and constantly seek ways to evolve. 


2. Rainfall: Leaders who Encourage Innovation

Rain that comes in season is like a leader who pours their resources into innovation and intrapreneurship. They encourage ideas and efforts from a root level and the results impact the entire company. Leaders play a pivotal role in promoting innovation within their organizations.

By recognizing and rewarding innovators, regardless of outcomes, they create an environment where employees feel empowered to take risks and put in the effort, knowing that their ideas are valuable to the whole organization.


3. Healthy Soil: Future Focused

Good soil for innovation has support, openness, and a focus on what can happen in the future. The nutrients in the soil allow seed bearing trees to push out flowers and seeds for the future generations. Forward-thinking companies actively embrace futurism by anticipating emerging trends and envisioning the needs of tomorrow's consumers. By studying market trends, emerging technologies, and societal changes, they position themselves to be early adopters and innovators.

These essential elements contribute to the overall ecosystem.


Creating an Innovation Ecosystem

A tree with no soil will die. A tree with too much sunshine and not enough rain will die.

Innovation requires an ecosystem where each element is present and held in balance. To effectively innovate, companies must create a conducive ecosystem that encourages collaboration, creativity, and risk-taking. Here are some fundamental values to build such an environment:

  1. Encourage a Culture of Innovation: the pervading belief that every person can be innovative and that innovation is a valuable activity.
  2. Insist on Diverse Teams: Encourage diversity in hiring as it brings in a wide range of perspectives and ideas. Diverse teams challenge conventional thinking and promote innovative solutions.
  3. Practice Open Innovation: Collaborate with startups, academia, and other external partners to tap into a broader pool of ideas and expertise. Open innovation fosters a culture of continuous learning and idea exchange.

Give your employees the tools, resources, and freedom to innovate and explore new possibilities.

The path to innovation may present challenges, but the rewards are immeasurable – growth, competitiveness, and the opportunity to leave a lasting impact on industries and society as a whole. Which is a lot like planting trees.

To quote Warren Buffet: “Someone's sitting in the shade today because someone planted a tree a long time ago.”


Let us give you and your team the tools to encourage innovation in your company. If you're rready to motivate your employees and transform your business, then reach out to us.

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