Research shows that 84% of executives confirm that innovation is important to their growth strategy. However, a successful innovation culture doesn’t just occur by chance. It needs to be a defined strategy in which, unsurprisingly, top management has a huge role to play.
Business leaders and top management executives must showcase an in-depth understanding of what an innovation culture is as well as how to cultivate it sustainably. Let’s take a look at some of their key responsibilities in the process of driving company-wide innovation.