
500 validated ideas, millions in financial impact
See how Swisscom spearheads innovation in the telecommunication sector, leading to 10+ spin-offs and an innovation community of more than 4000 people.






Impact with rready
4.8 million in financial benefit
from implemented projects
10+ spin-offs formed
by innovators and project team members
3 patents filed
following the completion of the innovation program
650+ people upskilled
in innovation skills and methods
4000+ community of innovators
sharing their experience, knowledge and learnings

The challenge
Ensuring Swisscom is future-ready
Swisscom generates the majority of its revenue from products that did not exist a few years ago. This shift highlights how rapidly markets and technologies are evolving. In such a fast-paced and competitive environment, staying fit for the future demands that a company like Swisscom continuously reinvents itself.
This means not only adapting to emerging trends but also proactively shifting its focus to new strategic areas that drive long-term innovation and growth.
Swisscom generates the majority of its revenue from products that did not exist a few years ago. This shift highlights how rapidly markets and technologies are evolving. In such a fast-paced and competitive environment, staying fit for the future demands that a company like Swisscom continuously reinvents itself.
This means not only adapting to emerging trends but also proactively shifting its focus to new strategic areas that drive long-term innovation and growth.
Swisscom generates the majority of its revenue from products that did not exist a few years ago. This shift highlights how rapidly markets and technologies are evolving. In such a fast-paced and competitive environment, staying fit for the future demands that a company like Swisscom continuously reinvents itself.
This means not only adapting to emerging trends but also proactively shifting its focus to new strategic areas that drive long-term innovation and growth.
Becoming an attractive employer to engage and retain top talent
Swisscom competes in a highly dynamic and competitive market, with Switzerland having been rated the most innovative country for more than ten years in a row. Right across the country, there are universities and schools that produce top talent. And yet, there are also numerous attractive employers including Google, Disney, Microsoft, Facebook and the like, who acquire the outgoing graduates swiftly.
“With Swisscom KICKBOX, we use the knowledge, ideas and creativity of all our employees. Together we create positive impulses for society and at the same time growth for Swisscom.”

Christoph Aeschlimann
CEO Swisscom Schweiz AG
About Swisscom
Sector
Telecommunications & IT-provider
Employees
19'100+
Headquarters
Worblaufen, Switzerland
Revenue
CHF 11.11 billion
Swisscom is one of the most well-known and most trusted brands across Switzerland and beyond, taking pride in delivering premium customer experiences. It was recently rated the strongest telecoms brand, and the third strongest international brand in the world.
The solution
Recognizing the importance of investing in innovation practices to ensure the company remains strategically positioned for the future, Swisscom officially launched a structured innovation program in 2015.
This was inspired after Dave Hengartner, then a digital strategy consultant at Swisscom, attended a keynote by Mark Randall (then VP of Adobe and pioneer of the well-known Kickbox innovation methodology).
Motivated by this approach, Hengartner spearheaded its adoption and implementation at Swisscom.
After thorough adaptation and a rigorous launch, the innovation program achieved impressive results within just a few months.
“With Swisscom KICKBOX, we use the knowledge, ideas and creativity of all our employees. Together we create positive impulses for society and at the same time growth for Swisscom.”

Christoph Aeschlimann
CEO Swisscom Schweiz AG
About Swisscom
Sector
Telecommunications & IT-provider
Employees
19'100+
Headquarters
Worblaufen, Switzerland
Revenue
CHF 11.11 billion
Swisscom is one of the most well-known and most trusted brands across Switzerland and beyond, taking pride in delivering premium customer experiences. It was recently rated the strongest telecoms brand, and the third strongest international brand in the world.
The solution
Recognizing the importance of investing in innovation practices to ensure the company remains strategically positioned for the future, Swisscom officially launched a structured innovation program in 2015.
This was inspired after Dave Hengartner, then a digital strategy consultant at Swisscom, attended a keynote by Mark Randall (then VP of Adobe and pioneer of the well-known Kickbox innovation methodology).
Motivated by this approach, Hengartner spearheaded its adoption and implementation at Swisscom.
After thorough adaptation and a rigorous launch, the innovation program achieved impressive results within just a few months.
“With Swisscom KICKBOX, we use the knowledge, ideas and creativity of all our employees. Together we create positive impulses for society and at the same time growth for Swisscom.”

Christoph Aeschlimann
CEO Swisscom Schweiz AG
About Swisscom
Sector
Telecommunications & IT-provider
Employees
19'100+
Headquarters
Worblaufen, Switzerland
Revenue
CHF 11.11 billion
Swisscom is one of the most well-known and most trusted brands across Switzerland and beyond, taking pride in delivering premium customer experiences. It was recently rated the strongest telecoms brand, and the third strongest international brand in the world.
The solution
Recognizing the importance of investing in innovation practices to ensure the company remains strategically positioned for the future, Swisscom officially launched a structured innovation program in 2015.
This was inspired after Dave Hengartner, then a digital strategy consultant at Swisscom, attended a keynote by Mark Randall (then VP of Adobe and pioneer of the well-known Kickbox innovation methodology).
Motivated by this approach, Hengartner spearheaded its adoption and implementation at Swisscom.
After thorough adaptation and a rigorous launch, the innovation program achieved impressive results within just a few months.
The results
Since launching the program, Swisscom has already seen over 500 idea submissions. 27 ideas reached the final, implementation stage. 10 new business unit campaigns have been run and several patents have been registered. The company has also recorded an overall ROI of more than 780% (based on the fees linked to the rready services).
Swisscom has paved the way for the Kickbox methodology, enabling the company to become a true innovation leader across Switzerland, all while maintaining increased employee satisfaction, and ensuring workforce upskilling.
The results
Since launching the program, Swisscom has already seen over 500 idea submissions. 27 ideas reached the final, implementation stage. 10 new business unit campaigns have been run and several patents have been registered. The company has also recorded an overall ROI of more than 780% (based on the fees linked to the rready services).
Swisscom has paved the way for the Kickbox methodology, enabling the company to become a true innovation leader across Switzerland, all while maintaining increased employee satisfaction, and ensuring workforce upskilling.
The results
Since launching the program, Swisscom has already seen over 500 idea submissions. 27 ideas reached the final, implementation stage. 10 new business unit campaigns have been run and several patents have been registered. The company has also recorded an overall ROI of more than 780% (based on the fees linked to the rready services).
Swisscom has paved the way for the Kickbox methodology, enabling the company to become a true innovation leader across Switzerland, all while maintaining increased employee satisfaction, and ensuring workforce upskilling.
High-impact projects
Discover the ideas and concepts that emerged from employees through the inhouse innovation program at Swisscom.
High-impact projects
Discover the ideas and concepts that emerged from employees through the inhouse innovation program at Swisscom.
High-impact projects
Discover the ideas and concepts that emerged from employees through the inhouse innovation program at Swisscom.

New Product
Help2Type
A haptic keyboard extension for mobile phones allowing visually-impaired people to partake in the digitized world.

Efficiency & cost savings
Infravista
A modular solution that enables smarter and more efficient monitoring of telco sites - from a distance.
6% reduction of energy consumption
Over CHF 9 Million in savings

New Product
thingdust
A plug-and-play solution that monitors office space analytics via a smart sensor.

New Product
Help2Type
A haptic keyboard extension for mobile phones allowing visually-impaired people to partake in the digitized world.

Efficiency & cost savings
Infravista
A modular solution that enables smarter and more efficient monitoring of telco sites - from a distance.
6% reduction of energy consumption
Over CHF 9 Million in savings

New Product
thingdust
A plug-and-play solution that monitors office space analytics via a smart sensor.

New Product
Help2Type
A haptic keyboard extension for mobile phones allowing visually-impaired people to partake in the digitized world.

Efficiency & cost savings
Infravista
A modular solution that enables smarter and more efficient monitoring of telco sites - from a distance.
6% reduction of energy consumption
Over CHF 9 Million in savings

New Product
thingdust
A plug-and-play solution that monitors office space analytics via a smart sensor.